Typically, it's intentionally so subtle that it triggers a reaction without being overbearing.
By the end of it, you'll have a good idea of how you can take what you learned about sight, smell, and sound and put it use for your own brand when you're putting together your visual merchandising strategy, window displays, store layout, or even signage. As consumers, we hardly think twice about what a store smells like or the way it makes us feel, think or do.
Chances are A&F has found that pleasurable feeling they induce in customers makes them want to purchase the products they see on the models.
And truthfully, it's not just A&F, it's all of advertising since, well the beginning of advertising.
With regard to ways to handle sexual issues, it was found that most adolescents believed that not talking to the opposite sex about sexual matters, staying away from temptation and alcohol, dressing in modest and not too revealing clothing, and not staying with the opposite sex out of sight of other people will help to reduce sexual desire.
They also believed that families were their best advisors about sexual issues.