For starters, Microsoft has changed the name from Group Chat to Persistent Chat, a more appropriate title.
When an end user leaves messages in a chat room, the IMs stay in the specific chat room's session for others to see and respond to.
Persistent Chat Server can help your organization do the following: Lync Server 2013 Persistent Chat will definitely help organizations improve communications across multiple teams and in geographically separated locations by using persistent messages that can be shared with different teams and groups.
Once users are connected to a chat room through the Lync 2013 client, they're instantly connected to previous conversations and topics.
Within seconds, you can reach all your customers using broadcast messaging Skype tools, and pales email results by comparison.
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Another subtle improvement with Persistent Chat in Lync Server 2013 is that this workload has come more to the forefront along with the key components such as IM\presence, conferencing, Enterprise Voice, and application sharing.
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