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Tinder is often considered a win for non-serious relationships, where a user can swipe right when she or he is interested in a profile, or swipe left to indicate rejection.But Indian dating platforms typically promise to connect urban singles who are not just looking for casual relationships, but also sometimes a potential spouse.There are investors, and there are consumers.” Much of this success can be attributed to changing social norms in urban India, a huge population under the age of 30, and the willingness of Indian entrepreneurs to tailor their products according to the needs of young men and women in the country.

This year has already seen several other dating apps raise funds.In the last few months, dating apps have started spending a lot of money on TV—similar to the kind of marketing storm that was unleashed by e-commerce firms in the last few years.“Everybody is putting advertising money out there, and that’s really helping create some awareness,” Menon said.Sign up for Indian Dating and you’ll instantly gain access to thousands of Indian singles just waiting to connect with you!It’s completely FREE to join Indian Dating in New Zealand, and completing your profile takes only minutes. Sign up now to view profiles, chat with our members and start planning dates with singles who understand your Indian culture.

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