What I learned from carrying out an interview of a female and the interview of a male trying to dig into this intriguing subject was that using the Internet for dating is equally painful for men and for women, but for very different reasons.
Ironically enough, if you could take the best of those women and the best of those men, and place them in a big room where they could sit at a table and ask each other questions in person – you’d probably have 4 or 5 new match-ups by the end of the night. All they have to do is get online every day, sitting on their princess throne and file through the dozens or more profiles of men who have messaged them throughout the day.
Since November 2014, contact and interaction beyond the first message per person requires a premium (i.e., paid) subscription.
Okay, it’s time to have an open and frank discussion about the battle of the sexes and the dating game.
The company was also operating on the start-up principle that profits do not matter.
The problem with online dating is that you can’t see the person’s face when they’re telling you about themselves. I think it’s hard for guys to comprehend the world of online dating from a woman’s perspective. They then flippantly toss out all of those well thought out, carefully crafted messages from most of those poor schmucks, and then they log onto their Facebook accounts to complain to their girlfriends that there are no “good men” left in the world.
You can’t watch as they smile, and that smile spreads up into their eyes and transforms their face into one of the most beautiful things you’ve ever seen – a thing that warms your heart and makes you realize you want to spend more time with the person. Unfortunately, the reality is nowhere near that fantasy.
It uses gamification and popularity rankings to encourage participation.
On July 18, 2016, Zoosk launched an i OS app for dating called Lively.